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Trademarks
Trademark watch: stopping squatting in the opposition window
Fighting a squatter after registration costs far more; a watch stops it during publication.
Once a squatting mark registers, cancellation and invalidation cost more and are less certain. The more efficient move is to stop it while it is still in the application-publication window.
A trademark watch continuously tracks new applications similar to yours in target markets, filing opposition within the statutory window to stop the risk at the source.
The pragmatic approach is to set up a continuous watch for core marks, especially in high-squatting markets, making opposition a routine line of defense.