Evidence preservation: the decisive step in enforcement

Enforcement often turns not on whether the other side infringed but on whether you can produce evidence that holds up. On finding infringement, the first move is to secure evidence properly.

For online infringement, promptly and credibly preserve pages, links, transactions, and party information; offline, keep purchase records and notarization. Once evidence is lost, enforcement loses its foundation.

The pragmatic approach is to build a standardized evidence-collection process and tools so every monitored infringement is secured promptly as usable evidence.