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Brand & Licensing
Risks in co-branding and IP-character licensing
Collaborations look exciting, but unclear ownership, scope, and quality control easily become disputes.
Co-branding and IP-character licensing are common growth moves — and a hotspot for disputes, usually from unclear ownership, scope, and quality control.
The keys are: who owns new designs created by the collaboration, which categories and territories the license covers, and how quality and use control and liability are split.
The pragmatic approach is to write these into the license before collaborating, keep review rights and compliance guidance, and define liability and exit for violations.