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Trademarks
Choosing trademark classes without leaving gaps
Too narrow leaves gaps, too broad wastes money — classes should follow the business.
Trademarks are registered by goods and services classes and protected only within the registered and similar scope. Too narrow leaves gaps for others to squat or free-ride in other classes.
A common mistake is registering only the current core class, ignoring extension categories, related goods, and key service classes (such as retail and online platforms).
The pragmatic approach is to plan a mix of core and defensive classes from the current business and expansion plan — neither leaving gaps nor blindly filing every class.