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Brand & Licensing
Brand-asset inventory: a register before governance
If you can't say what rights you hold, there's no governance or enforcement to speak of.
Many companies' brand assets are scattered across entities, markets, and classes — without even a complete register. Without one, governance and enforcement are impossible.
An inventory records trademarks, patents, copyright, domains, and social accounts in one place, noting ownership, status, territory, and expiry — a rights map.
The pragmatic approach is to treat the inventory as the starting point of brand governance and update it regularly, so every license, watch, and enforcement action rests on evidence.